Category Archives: Solutions

HOW CRM AND MARKETING AUTOMATION BRIDGES MARKETING AND SALES FOR MORTGAGE LENDERS

Why do mortgage lenders have a hard time bridging marketing and sales? The concept is simple enough. Create marketing messages that resonate with borrowers (or brokers, if you’re a wholesaler), blast your message to as many relevant leads as possible, in as many different ways as possible, then deploy your sales team to haul in…

At the beginning of a large project, the sheer size and scope of what's ahead can be enough to give anyone nightmares. Where do I start? Who should I involve? Where is money best spent? How do I avoid wasting my time? These are all questions likely to enter your mind, sometimes all at once.…

Lenders Don’t Get Left Behind! According to the 2018 American Bankers Association State of Digital Lending Study, the majority of banks’ lending processes-including online application, on boarding, processing, underwriting and funding have yet to be overhauled through technology. Technology plays a critical role in the current competitive, fast paced environment to not only provide exceptional…

The real estate market is booming in 2018. Prices are 10% higher than last year, and homes are selling a whole week faster in some of the countries largest housing markets. If you're a lender, these are great reasons to get excited. Like chum in the water, however, this booming market attracts all the sharks.…

Category Archives: Solutions

HOW CRM AND MARKETING AUTOMATION BRIDGES MARKETING AND SALES FOR MORTGAGE LENDERS

The 80/20 Rule for Business Projects

Lenders Don’t Get Left Behind!

How to Improve Your Lending Operations

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